Branding, positioning and marketing yourself, with Eleanor Turney
Freelancers often do many things, but how do you market yourself without sounding like a jack-of-all-trades? Editor, writer, producer, communicators manager, copywriter, social media specialist, project manager and arts consultant Eleanor Turney guides you through how to position yourself as an expert and crucial hire for a specific job or contract, without diminishing your many skills.
About Eleanor Turney
Eleanor has been freelance for nearly two decades, working as a writer, producer, editor and arts consultant for a wide variety of clients. As a writer, she has bylines in The Guardian, The Stage, Exeunt magazine, the Financial Times, The Independent and TechCrunch. She has undertaken editorial work for clients including the British Council, NESTA, the Donmar Warehouse and Clore Leadership. As a consultant, she has done strategic planning , research and evaluation for organisations including City of London Sinfonia, the British Council, New Diorama and the Edinburgh Festival Fringe Society. As a producer, she co-founded and co-directed Incoming Festival for seven years, executive produced site-specific immersive poetry piece Fair Field for Penned in the Margins at Ledbury Festival and Shoreditch Town Hall, and produced two seasons of award-winning audio drama podcast Soundworlds. As a communications expert, she has worked for Manchester International Festival, the BBC (including the award-winning #SolidariTea campaign for The Archers), and Creative People and Places. She is the editor of Learning in Public: transEuropean Collaborations in Socially Engaged Art for Live Art Development Agency and the Collaborative Arts Partnership Programme.